Also, this advert was the beginning of an extensive ad campaign. Over the next few weeks and months there will be many more ads from the "difficult is worth doing" concept. You might think "what the hell has this got to do with cars", but the fact you think that means its doing it job. Possibly the best media campaign in a long long time.
Soooo much better than your average advert! If all advertising was half as interesting as this British TV would be so much more entertaining! Looking forward to what Honda have in store for us.