Here's an explanation I read somewhere (broken into the next 3 comments):
"And you thought those people that set up a room full of dominos to knock over were amazing... believe it or not, just unbelievable!!
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HONDA CIVIC 92 93 94 95 1992 1993 1994 1995 HEADLIGHT L |  |
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US $39.53 | 1h 16m |
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DOOR HANDLE honda CIVIC 92-95 94 93 1992 1995 1994 1993 | |
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US $13.25 | 2d 16h 11m |
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HONDA CIVIC 92 93 94 95 HOOD 2DR 1992 1993 1994 1995 | |
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US $120.00 | 9h 45m |
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92 93 94 95 HONDA CIVIC 2/3 DR JDM AMBER CORNER LIGHTS | |
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US $15.90 | 17h 49m |
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BUMPER ABSORBER honda CIVIC 92-95 94 93 1992 1995 1994 | |
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US $19.85 | 23h 24m |
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parts list crash sheets honda civic 92-95 93 94 | |
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US $6.00 | 4d 8h 45m |
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BUMPER honda CIVIC 92-95 primed 94 93 1992 1995 1994 | |
0 Bid | US $84.50 | 12h 25m |
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92-95 Honda Civic WINDOW REGULATOR MOTOR 94 93 1994 | |
0 Bid | US $44.93 | 9h 33m |
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Xenon HID Head Light Bulbs 92 93 94 95 96 Honda Civic | |
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US $8.00 | 18h 23m |
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FENDER honda CIVIC 92-95 primed 94 93 1992 1995 1994 RH | |
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US $102.93 | 2d 16h 47m |
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FENDER honda CIVIC 92-95 primed 94 93 1992 1995 1994 LH | |
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US $132.01 | 2d 16h 47m |
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FUEL PUMP honda CIVIC 92-95 94 93 1992 1995 1994 1993 | |
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US $22.15 | 2d 17h 9m |
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92 93 94 95 HONDA CIVIC 4DR AMBER CORNER LIGHTS | |
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US $3.99 | 13h 36m |
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92-93-94-95 HONDA CIVIC 4DR EURO CORNER LIGHTS | |
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US $3.99 | 13h 36m |
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92-93-94-95 HONDA CIVIC 2/3 DR CLEAR CORNER LIGHTS | |
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US $3.99 | 13h 36m |
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92-93-94-95 HONDA CIVIC 2/3 DR AMBER/BLK CORNER LIGHTS | |
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US $3.99 | 13h 37m |
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92-93-94-95 HONDA CIVIC 2/3 DR AMBER CORNER LIGHTS | |
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US $3.99 | 13h 37m |
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92 93 94 95 HONDA CIVIC 4DR BLACK CORNER LIGHTS | |
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US $3.99 | 13h 37m |
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92-93-94-95 HONDA CIVIC 2/3 DR BLACK CORNER LIGHTS | |
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US $3.99 | 13h 38m |
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92-93-94-95 HONDA CIVIC 2/3 DR EURO CORNER LIGHTS | |
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US $3.99 | 13h 38m |
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HOOD HINGE honda CIVIC 92-95 94 93 1992 1995 1994 1993 | |
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US $13.05 | 2d 19h |
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92 95 HONDA CIVIC SOHC VTEC MANUAL OBD1 ECU JDM D16A | |
0 Bid | US $129.00 | 4h 8m |
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92 95 JDM HONDA ACCORD OBD1 NON VTEC AUTOMATIC ECU F22A | |
0 Bid | US $69.00 | 4h 8m |
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92 95 HONDA ACCORD SOHC VTEC AUTOMATIC ECU JDM F22B | |
0 Bid | US $109.00 | 4h 8m |
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92 93 94 95 Honda Civic Headlight Head Light Lamp Pair | |
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US $74.90 | 1d 19h 31m |
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92 93 94 95 1995 Honda Civic Interior Door Handle Gray | |
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US $14.95 | 2d 5h 4m |
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92 93 94 95 1995 1994 Honda Civic Exterior Door Handle | |
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US $24.38 | 6d 15h 12m |
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JDM Honda Civic Integra B16A VTEC Head '92-95 obd1 | |
0 Bid | US $900.00 | 4h 53m |
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92 93 94 95 Honda Civic Heater Core 1992 1993 1994 1995 | |
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US $112.90 | 3d 22h |
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VISION HONDA CIVIC CORNER LIGHTS EG 92 93 94 95 2DR/3DR | |
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US $23.88 | 1d 21h 26m |
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92 93 94 95 HONDA CIVIC R. HEADLIGHT | |
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US $33.25 | 6h 11m |
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92 93 94 95 HONDA CIVIC L. HEADLIGHT | |
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US $33.25 | 6h 17m |
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92 93 94 95 Honda Civic Side View Mirror 1993 1994 1995 | |
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US $81.27 | 4d 15h 11m |
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92 95 JDM HONDA ACURA INTEGRA AUTOMATIC ECU B18B | |
0 Bid | US $49.00 | 4h 10m |
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TOKICO HP 4 SHOCKS HONDA CIVIC 92 93 94 95 1995 to 2000 | |
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US $258.20 | 13h 42m |
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92 93 94 95 HONDA CIVIC SEDAN PROJECTOR HEADLIGHTS CCFL | |
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US $137.90 | 17h 48m |
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92 93 94 95 HONDA CIVIC 2D/3D PROJECTOR HEADLIGHTS CCFL | |
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US $130.90 | 17h 48m |
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94 95 96 97 HONDA ACCORD RH LH HEADLAMP 1994 1995 1996 | |
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US $65.90 | 8h 22m |
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1992 1993 1994 1995 HONDA CIVIC ALTERNATOR 92 93 94 95 | |
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US $80.95 | 5d 7h 29m |
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92 93 94 95 HONDA CIVIC L. CORNER/PARK LIGHT | |
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US $30.00 | 8h 23m |
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92 95 HONDA CIVIC SiR OBD1 VTEC MANUAL ECU JDM B16A | |
0 Bid | US $189.00 | 6h 13m |
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92 93 94 95 HONDA CIVIC TAIL LIGHT LEFT | |
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US $39.99 | 1d 8h 15m |
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92 93 94 95 Honda Civic Taillights Tail Lights Lamp Set | |
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US $84.95 | 9h 48m |
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92 93 94 95 HONDA CIVIC HEADLIGHT LEFT | |
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US $44.99 | 1d 8h 50m |
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92 93 94 95 HONDA CIVIC HEADLIGHT RIGHT | |
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US $44.99 | 1d 8h 52m |
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92 93 94 95 HONDA 2/4DR CIVIC ALTEZZA LED TAIL LIGHTS | |
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US $122.73 | 10h 16m |
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92 93 94 95 Honda Civic Interior Door Handle R w/ Pwr | |
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US $16.90 | 2d 23h 41m |
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92 93 94 95 Honda Civic Headlights Head Lights PAIR New | |
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US $74.90 | 1d 17h 2m |
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92 95 HONDA CIVIC SOHC VTEC AUTOMATIC OBD1 ECU JDM D16A | |
0 Bid | US $98.00 | 8h 34m |
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Blue LED License Plate Lights Honda Civic 92 93 94 95 | |
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US $9.99 | 16h 9m |
When the ad was pitched to senior executives, they signed off on it immediately without any hesitation - including the costs. There are six, and only six, hand-made Honda Accords in the world. To the horror of
"Honda engineers, the filmmakers disassembled two of them to make this film.
There are no computer graphics or digital tricks in the film. Everything you see really happened in real time, exactly as you see it. The film took 606 takes. On the first 605 takes, something, usually very minor, didn't work. They would then have to set the whole thing up again.
in "free viewings" (Honda isn't paying a dime to have you watch this commercial!).
Everything you see in the film (aside from the walls, floor, ramp and complete Honda Accord) is parts from those two cars. The voice-over is Garrison Keillor. When the ad was shown to Honda executives, they liked it and commented on how amazing computer graphics have gotten.
They fell off their chairs when they found out it was for real... oh no J.
The crew spent weeks shooting night and day. By the time it was over, theywere ready to change professions. The film cost six million dollars and took three months to complete including full engineering of the sequence.
In addition, it is two minutes long so every time Honda airs the film on British television, they're shelling out enough dough to keep any one of us in clover for a lifetime. However, it is fast becoming the most downloaded advertisement in Internet history. Honda executives figure the ad will soon pay for itself simply
how about those funky windshield wipers...?? On the new Accords, the windshield wipers have water sensors and are designed to start doing their thing automatically... as soon as they become wet. It looks a bit weird in the commercial.
At cost of $6.2 million for 90-sec commercial, this is world's costliest ad and hands down winner in the world of ads. Amazing stuff anyway...
