Here's an explanation I read somewhere (broken into the next 3 comments):
"And you thought those people that set up a room full of dominos to knock over were amazing... believe it or not, just unbelievable!!
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Fairing Parts for HONDA CBR600RR 1995 1998 CBR600 CBR 600 F3 95-98 95 96 97 98 |  |
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US $120.00 | 1d 1h 34m |
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Fairing Parts for Honda CBR600 CBR 600 F4 1999-2000 99 00 1999 2000 Black | |
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US $40.00 | 1d 21h 49m |
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Fairing Parts fit Honda CBR600 CBR 600 F4 1999 2000 99 00 1999-2000 Black | |
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US $50.00 | 1d 21h 50m |
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Honda CBR 1000 RR Shadow 04-07 600RR F4i 01-10 CB900F 02-06 AGM Battery YTZ10S | |
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US $32.95 | 3h 33m |
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Fairing Parts for Honda CBR600 CBR 600 F4 99-00 1999 2000 99 00 Black | |
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US $40.00 | 5d 21h 19m |
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Fairing Parts for Honda CBR600 CBR 600 F4i F 4i 01-07 01 02 03 04 05 06 07 Balck | |
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US $40.00 | 5d 21h 19m |
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Fairing Parts for Honda CBR900 CBR 900RR 893 1992-1997 92 93 94 95 96 97 Black | |
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US $40.00 | 1d 21h 50m |
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Fairing Parts for Honda CBR600 CBR 600 F4i 2001 2007 2002 2003 2004 2005 2006 BK | |
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US $40.00 | 1d 21h 50m |
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Honda CBR 600 F1 F2 F3 F4 F4i CBR900 RR Black BAR ENDS | |
1 Bid | US $6.30 | 3h 21m |
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Fit Honda 03 04 CBR600RR CBR 600 RR 2003 2004 Fairing Kit ABS Plastics a69 PF | |
0 Bid | US $273.00 | 2h 58m |
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Honda CBR600 F2 F3 F4 F4i CBR900 929 954 Black Mirrors | |
0 Bid | US $18.01 | 3h 20m |
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Honda CBR600 F2 F3 F4 F4i CBR900 929 954 RACING Mirrors | |
2 Bids | US $19.75 | 3h 20m |
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Honda CBR 600 F2 F3 F4 F4i CBR 600 RR BRAKE FLUID CAP | |
3 Bids | US $8.04 | 3h 22m |
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Fairing Parts for Honda CBR900RR 1998 1999 CBR919 CBR 900 919 98-99 carbon look | |
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US $50.00 | 1d 1h 34m |
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Fairing Parts for Honda CBR929 CBR900RR CBR 929 RR 929 Fireblade Black #2 | |
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US $20.00 | 1d 21h 50m |
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V Shape Fairing parts for Honda CBR400RR CBR 400RR NC29 ABS CBR400 RR Black | |
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US $30.00 | 1d 21h 49m |
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00 Honda CBR 600 F4 Miscellaneous Parts 9D | |
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US $24.99 | 1d 5h 43m |
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HONDA CBR600RR 600 RR CBR1000RR CARBON FIBER MIRRORS | |
0 Bid | US $22.91 | 3h 20m |
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Honda CBR 600RR 600 900 929 954 1000 RR Chrome BAR ENDS | |
1 Bid | US $6.30 | 3h 21m |
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Honda Fourtrax 300 Engine Cases Crank Good Parts ATV Trx | |
0 Bid | US $49.99 | 1h 34m |
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Custom SPEAR Chrome Mini Mirrors for Honda Rebel Shadow 600 750 VTX 1300 1800 | |
2 Bids | US $28.95 | 1h 11m |
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2007 Honda CBR600RR Stock Exhaust and Other Stock Parts | |
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US $120.00 | 16h 4m |
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98 HONDA CBR600F3 SPARE PARTS BOLT KIT CLAMP | |
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US $25.00 | 1d 13h 52m |
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Honda CBR 600 F2 F3 F4i 600RR 1000 RR WINDSCREEN BOLTS | |
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US $7.95 | 9h 53m |
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07-08 for Honda CBR600RR F5 fairing Kit ABS Plastic Injection Free Windshield 4 | |
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US $389.99 | 2d 7m |
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1978 Honda CB750K Four OEM Exhaust Mufflers (set of 4) | |
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US $400.00 | 44m |
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86 honda 70cc fourtrax 4 wheeler for parts or fix????? | |
4 Bids | US $20.52 | 16h 51m |
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HONDA Fairing CBR600 F4I CBR 600 600F 2004 2005 2006 2007 Motorbike Parts X28 | |
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US $230.00 | 2d 10h 48m |
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2008-2011 Honda CBR 1000RR 1000 RR BLACK WINDSCREEN | |
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US $29.95 | 54m |
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HONDA Fairing CBR600 CBR 600 RR CBR600RR 2005 2006 Motorbike Parts Mirror 29 | |
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US $200.00 | 2d 10h 43m |
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HONDA CB750F CB 750 F CB750 SUPER SPORT VINTAGE ORIGINAL RIGHT SIDE COVER 83600 | |
12 Bids | US $41.01 | 2h 27m |
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00 Honda CBR 600 F4 Misc Engine Parts 79A | |
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US $24.99 | 3d 5h 44m |
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For HONDA CBR600RR F4 01-02 03 Fairing Frame Kit | |
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US $359.99 | 2d 11h 14m |
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honda vfr750 fh/fl rear disc bolts etc used spares/parts | |
0 Bid | US $1.56 | 7h 26m |
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Honda CBR 600 F4i 929 954 RR CARBON INTEGRATED MIRRORS | |
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US $35.99 | 12h 11m |
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Honda cbr 600rr cbr600 cbr600rr cowl fairing body plastic sport bike parts | |
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US $25.00 | 9d 15h 19m |
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TP03 Tank Pad for Honda CBR 600 CB 599 F4 F2 F3 F4i CBR600F Hornet VTX CBX1000 | |
0 Bid | US $.30 | 15h 23m |
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TP01 Tank protector for Honda CBR 600 CB 599 F4 I F2 F3 F4 CBR600F VTX CBX1000 | |
0 Bid | US $.30 | 15h 28m |
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Honda CBR929 fireblade workshop manual +parts | |
0 Bid | US $1.56 | 11h 6m |
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750 HONDA REAR WHEEL CUSTOM CHOPPER BOBBER RAT BIKE | |
0 Bid | US $20.00 | 1h 9m |
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HONDA CBR600F CBR600 1988 ENGINE GEAR BOLTS PARTS LOT | |
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US $24.99 | 12h 52m |
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Honda CBR F4i OEM STOCK REAR RIM WITH ROTOR | |
0 Bid | US $100.00 | 4h 32m |
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Honda CBR F4i Gas Tank | |
0 Bid | US $150.00 | 4h 36m |
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HONDA CB 400 FOUR CB 400/F CB400/4 TACHO/SPEEDO ILLUMINATING BULB HOLDERS. | |
1 Bid | US $4.72 | 2h 18m |
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GOODRIDGE SINGLE LINE BRAKE KIT REAR HONDA CBR600RR 03-06 | |
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US $57.52 | 8h 32m |
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07 CBR600RR CBR 600 RR CBR600 HONDA OEM FENDER SECTION TAKE OFF MOTORCYCLE PARTS | |
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US $10.00 | 2d 7h 1m |
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07 2007 CBR600RR CBR 600 RR CBR600 HONDA OEM TURN SIGNAL PARTS LOT MOTORCYCLE | |
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US $10.00 | 2d 7h 1m |
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HONDA CBR600F3 F3 SJR LEFT HANDLEBAR TURN SIGNAL PARTS | |
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US $17.99 | 22h 57m |
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05 - 06 HONDA CBR 600RR OEM SHIFTER W/ LINKAGE OEM PARTS FOOT PEG | |
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US $25.00 | 12h 38m |
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08-11 HONDA ACCORD V6 LOWERING SPRING 2DR/4DR SUSPENSION KIT 1.4 " DROP JDM BLUE | |
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US $87.99 | 54m |
When the ad was pitched to senior executives, they signed off on it immediately without any hesitation - including the costs. There are six, and only six, hand-made Honda Accords in the world. To the horror of
"Honda engineers, the filmmakers disassembled two of them to make this film.
There are no computer graphics or digital tricks in the film. Everything you see really happened in real time, exactly as you see it. The film took 606 takes. On the first 605 takes, something, usually very minor, didn't work. They would then have to set the whole thing up again.
in "free viewings" (Honda isn't paying a dime to have you watch this commercial!).
Everything you see in the film (aside from the walls, floor, ramp and complete Honda Accord) is parts from those two cars. The voice-over is Garrison Keillor. When the ad was shown to Honda executives, they liked it and commented on how amazing computer graphics have gotten.
They fell off their chairs when they found out it was for real... oh no J.
The crew spent weeks shooting night and day. By the time it was over, theywere ready to change professions. The film cost six million dollars and took three months to complete including full engineering of the sequence.
In addition, it is two minutes long so every time Honda airs the film on British television, they're shelling out enough dough to keep any one of us in clover for a lifetime. However, it is fast becoming the most downloaded advertisement in Internet history. Honda executives figure the ad will soon pay for itself simply
how about those funky windshield wipers...?? On the new Accords, the windshield wipers have water sensors and are designed to start doing their thing automatically... as soon as they become wet. It looks a bit weird in the commercial.
At cost of $6.2 million for 90-sec commercial, this is world's costliest ad and hands down winner in the world of ads. Amazing stuff anyway...