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May 14, 2009

Honda tv ad cog

Filed under: Entertainment — Tags: , , , — Isse @ 9:00 pm

Here's an explanation I read somewhere (broken into the next 3 comments):
"And you thought those people that set up a room full of dominos to knock over were amazing... believe it or not, just unbelievable!!

92 93 94 95 HONDA CIVIC 4DR JDM HEAD LIGHT W/CORNER BLK 92 93 94 95 HONDA CIVIC 4DR JDM HEAD LIGHT W/CORNER BLK Paypal US $37.99 1d 22h 46m
92 93 94 95 HONDA CIVIC 4DR HALO PROJECTOR HEAD LIGHTS 92 93 94 95 HONDA CIVIC 4DR HALO PROJECTOR HEAD LIGHTS Paypal US $67.97 2h 25m
92 93 94 95 1995 HONDA CIVIC HEAD LIGHT LAMP W/BULB 2 92 93 94 95 1995 HONDA CIVIC HEAD LIGHT LAMP W/BULB 2 Paypal US $66.85 1d 17h 34m
92 93 94 95 1995 1994 Honda Civic Exterior Door Handle 92 93 94 95 1995 1994 Honda Civic Exterior Door Handle Paypal US $24.38 1h 18m
92 93 94 95 HONDA CIVIC 2/3DR JDM HEAD LIGHT CORNER BLK 92 93 94 95 HONDA CIVIC 2/3DR JDM HEAD LIGHT CORNER BLK Paypal US $41.99 1d 2h 46m
92 93 94 95 HONDA CIVIC LED ALTEZZA TAIL LIGHTS LAMPS 92 93 94 95 HONDA CIVIC LED ALTEZZA TAIL LIGHTS LAMPS Paypal US $45.99 51m
HONDA CIVIC HOOD LATCH 1992 1993 1994 1995 92 93 94 95 HONDA CIVIC HOOD LATCH 1992 1993 1994 1995 92 93 94 95 Paypal US $15.75 1d 32m
BUMPER honda CIVIC 92-95 primed 94 93 1992 1995 1994 BUMPER honda CIVIC 92-95 primed 94 93 1992 1995 1994 Paypal 0 Bid US $84.50 5h 32m
92 93 94 95 HONDA CIVIC 4DR HEADLIGHT BLACK W/6000K HID 92 93 94 95 HONDA CIVIC 4DR HEADLIGHT BLACK W/6000K HID Paypal US $126.49 4h 23m
92 93 94 95 HONDA CIVIC 4DR 1PC JDM BLACK HEADLIGHTS 92 93 94 95 HONDA CIVIC 4DR 1PC JDM BLACK HEADLIGHTS Paypal US $48.99 4h 20m
92 93 94 95 HONDA CIVIC 2/4D SMOKE LED TAIL LIGHTS LAMP 92 93 94 95 HONDA CIVIC 2/4D SMOKE LED TAIL LIGHTS LAMP Paypal US $55.36 1h 57m
EG 92-95 93 94 95 eg6 Honda Civic JDM Shift Knob Bronze EG 92-95 93 94 95 eg6 Honda Civic JDM Shift Knob Bronze Paypal US $24.99 3h 48m
92 93 94 95 HONDA CIVIC 2/4D BLACK LED TAIL LIGHTS LAMP 92 93 94 95 HONDA CIVIC 2/4D BLACK LED TAIL LIGHTS LAMP Paypal US $59.17 2h 28m
92 93 94 95 HONDA CIVIC 2/3DR 1PC JDM CRYSTAL HEADLIGHT 92 93 94 95 HONDA CIVIC 2/3DR 1PC JDM CRYSTAL HEADLIGHT Paypal US $52.52 5h 27m
92-95 HONDA CIVIC 2/3DR 1PC HEADLIGHTS +XENON HID 93 94 92-95 HONDA CIVIC 2/3DR 1PC HEADLIGHTS +XENON HID 93 94 Paypal US $100.89 3h 32m
92 93 94 95 Honda Civic - Steering Wheel OEM Parts 92 93 94 95 Honda Civic - Steering Wheel OEM Parts Paypal US $14.95 4d 20h 38m
92-93-94-95 HONDA CIVIC REAR ADJUSTABLE CAMBER ARMS KIT 92-93-94-95 HONDA CIVIC REAR ADJUSTABLE CAMBER ARMS KIT Paypal US $10.45 23m
92 93 94 95 Honda Civic Adjustable Front Camber Kit BU 92 93 94 95 Honda Civic Adjustable Front Camber Kit BU Paypal US $27.00 43m
92 93 94 95 OEM Honda Civic P06 ECU, ECM  Virgin OBD1 92 93 94 95 OEM Honda Civic P06 ECU, ECM Virgin OBD1 Paypal 5 Bids US $36.00 51m
BUMPER COVER honda CIVIC 92-95 rear sedan coupe 93 94 BUMPER COVER honda CIVIC 92-95 rear sedan coupe 93 94 Paypal 0 Bid US $83.11 1h 11m
JDM LOWERING SPRINGS 90 92-93 94 95 96 97 HONDA ACCORD JDM LOWERING SPRINGS 90 92-93 94 95 96 97 HONDA ACCORD Paypal 1 Bid US $65.55 3h 7m
92-95 HONDA CIVIC 3D 3DR HB LED TAIL LIGHTS BLACK 93 94 92-95 HONDA CIVIC 3D 3DR HB LED TAIL LIGHTS BLACK 93 94 Paypal US $118.79 3h 46m
HEAD LIGHT RH HONDA CIVIC 1994 92 93 94 95 HEAD LIGHT RH HONDA CIVIC 1994 92 93 94 95 Paypal US $24.99 2d 19h 13m
92 93 94 95 HONDA CIVIC 4DR K6 SPORT SIDE MIRRORS W/LED 92 93 94 95 HONDA CIVIC 4DR K6 SPORT SIDE MIRRORS W/LED Paypal US $14.42 4h 3m
92-95 HONDA CIVIC PROJECTOR HEADLIGHTS 2/3DR BB 93 94 92-95 HONDA CIVIC PROJECTOR HEADLIGHTS 2/3DR BB 93 94 Paypal US $156.19 2h 23m
92 93 94 95 HONDA CIVIC 2/3DR K6 MT SIDE MIRRORS W/LED 92 93 94 95 HONDA CIVIC 2/3DR K6 MT SIDE MIRRORS W/LED Paypal 1 Bid US $13.02 4h 39m
92 93 94 95 honda civic 5spd ecu 37820-p06-a02 computer 92 93 94 95 honda civic 5spd ecu 37820-p06-a02 computer Paypal 3 Bids US $41.00 2h 47m
1994-1995 HONDA ACCORD JDM HEADLIGHTS+CORNER+BUMPER BLK 1994-1995 HONDA ACCORD JDM HEADLIGHTS+CORNER+BUMPER BLK Paypal US $74.79 2h 31m
BUMPER honda PRELUDE 92-96 95 94 93 1992 1996 1995 1994 BUMPER honda PRELUDE 92-96 95 94 93 1992 1996 1995 1994 Paypal 0 Bid US $97.73 5h 33m
HONDA CIVIC 92 93 94 95 1992 1993 1994 1995 HEADLIGHT R HONDA CIVIC 92 93 94 95 1992 1993 1994 1995 HEADLIGHT R Paypal US $16.76 4d 21h 32m
HONDA CIVIC 92 93 94 95 1992 1993 1994 1995 HEADLIGHT L HONDA CIVIC 92 93 94 95 1992 1993 1994 1995 HEADLIGHT L Paypal US $16.76 4d 21h 32m
94-96 97 HONDA ACCORD JDM BLK HEAD LIGHTS+AMBER CORNER 94-96 97 HONDA ACCORD JDM BLK HEAD LIGHTS+AMBER CORNER Paypal 1 Bid US $65.06 4h 48m
BUMPER ABSORBER honda CIVIC 92-95 94 93 1992 1995 1994 BUMPER ABSORBER honda CIVIC 92-95 94 93 1992 1995 1994 Paypal 0 Bid US $21.84 10h
1992-1995 Honda Civic 2/3DR Head lights BK+Amber Corner 1992-1995 Honda Civic 2/3DR Head lights BK+Amber Corner Paypal US $68.00 2h 24m
1992 1993 1994 1995 HONDA CIVIC JDM SMOKE CORNER LIGHTS 1992 1993 1994 1995 HONDA CIVIC JDM SMOKE CORNER LIGHTS Paypal US $11.99 2h 48m
1994 1995 HONDA ACCORD 2/4DR JDM SMOKE LED TAIL LIGHTS 1994 1995 HONDA ACCORD 2/4DR JDM SMOKE LED TAIL LIGHTS Paypal US $50.46 27m
92 93 94 95 HONDA CIVIC 2/3DR K6 MIRRORS SMOKE LED LENS 92 93 94 95 HONDA CIVIC 2/3DR K6 MIRRORS SMOKE LED LENS Paypal US $22.09 4h 3m
92 93 94 95 Honda Civic 4DR JDM Head lights + Corner AM 92 93 94 95 Honda Civic 4DR JDM Head lights + Corner AM Paypal US $68.00 16h 18m
1992-1995 HONDA CIVIC 4DR EURO CORNER LIGHTS 1993 1994 1992-1995 HONDA CIVIC 4DR EURO CORNER LIGHTS 1993 1994 Paypal US $5.95 1h 44m
92-95 HONDA CIVIC 2/3DR G2 POWER MIRROR LED SMOKE 93 94 92-95 HONDA CIVIC 2/3DR G2 POWER MIRROR LED SMOKE 93 94 Paypal US $30.79 4h 46m
92-95 HONDA CIVIC 2/3DR CRYSTAL HEADLIGHTS W/CORNER 92-95 HONDA CIVIC 2/3DR CRYSTAL HEADLIGHTS W/CORNER Paypal US $91.66 4h 44m
92 93 94 95 1992 1993 1994 1995 HONDA CIVIC FUEL PUMP 92 93 94 95 1992 1993 1994 1995 HONDA CIVIC FUEL PUMP Paypal US $50.00 1d 21h 5m
BUMPER COVER honda CIVIC 92-95 rear primed hatchback 93 BUMPER COVER honda CIVIC 92-95 rear primed hatchback 93 Paypal 0 Bid US $87.78 1h 8m
93-97 94 95 96 97 Honda Del Sol eg JDM Shift Knob Black 93-97 94 95 96 97 Honda Del Sol eg JDM Shift Knob Black Paypal US $24.99 3h 48m
93-97 94 95 96 Honda Del Sol eg JDM Shift Knob Bronze 93-97 94 95 96 Honda Del Sol eg JDM Shift Knob Bronze Paypal US $24.99 3h 48m
93-97 94 95 96 97 Honda Del Sol eg JDM Interior Pedals 93-97 94 95 96 97 Honda Del Sol eg JDM Interior Pedals Paypal US $34.99 3h 48m
93 94 95 96 Honda Prelude Chrome Clear Headlight 93 94 95 96 Honda Prelude Chrome Clear Headlight Paypal 0 Bid US $119.99 1h 21m
92-95 HONDA CIVIC 3DR HATCHBACK TAIL LIGHT RED/CLEAR 93 92-95 HONDA CIVIC 3DR HATCHBACK TAIL LIGHT RED/CLEAR 93 Paypal US $59.39 1h 29m
92-95 Honda Civic 2/3DR JDM Smoke Fog Lights/10000k HID 92-95 Honda Civic 2/3DR JDM Smoke Fog Lights/10000k HID Paypal US $81.99 1h 58m
92-95 HONDA CIVIC 2D/3D EG6 VISION AMBER CORNER LIGHTS 92-95 HONDA CIVIC 2D/3D EG6 VISION AMBER CORNER LIGHTS Paypal US $19.99 2h 36m
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When the ad was pitched to senior executives, they signed off on it immediately without any hesitation - including the costs. There are six, and only six, hand-made Honda Accords in the world. To the horror of

"Honda engineers, the filmmakers disassembled two of them to make this film.

There are no computer graphics or digital tricks in the film. Everything you see really happened in real time, exactly as you see it. The film took 606 takes. On the first 605 takes, something, usually very minor, didn't work. They would then have to set the whole thing up again.

in "free viewings" (Honda isn't paying a dime to have you watch this commercial!).

Everything you see in the film (aside from the walls, floor, ramp and complete Honda Accord) is parts from those two cars. The voice-over is Garrison Keillor. When the ad was shown to Honda executives, they liked it and commented on how amazing computer graphics have gotten.

They fell off their chairs when they found out it was for real... oh no J.

The crew spent weeks shooting night and day. By the time it was over, theywere ready to change professions. The film cost six million dollars and took three months to complete including full engineering of the sequence.

In addition, it is two minutes long so every time Honda airs the film on British television, they're shelling out enough dough to keep any one of us in clover for a lifetime. However, it is fast becoming the most downloaded advertisement in Internet history. Honda executives figure the ad will soon pay for itself simply

how about those funky windshield wipers...?? On the new Accords, the windshield wipers have water sensors and are designed to start doing their thing automatically... as soon as they become wet. It looks a bit weird in the commercial.

At cost of $6.2 million for 90-sec commercial, this is world's costliest ad and hands down winner in the world of ads. Amazing stuff anyway...

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4 Comments »

  1. It’s actually possible if you put weights on the wheels at the exact position.

    Comment by nfsaleem — June 23, 2009 @ 1:52 am

  2. magnificant.One of the best ads in history

    Comment by coolJustinman — June 25, 2009 @ 4:21 am

  3. this is fake how do the wheels roll up the hill?

    Comment by polos0001 — June 25, 2009 @ 6:37 pm

  4. Wow! and to think they didn’t use a computer or any camera tricks!

    Comment by garrettsambo7 — June 29, 2009 @ 2:33 am

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